What is Creativity?… Or Perhaps Where is Creativity?

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Many people have been talking about creativity, and creative business without ever really getting to the brass tacks of what this thing we call creativity actually is. But this is a very big question. So big it might be the wrong one. So maybe we take more bite sized chunks. One of which might be ‘where’ is creativity? This touches on a broader debate more fully discussed in Understanding Creative Business, by Jim Shorthose and Neil Maycroft, published by Gower.  What is Creativity, or Where