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What is Creativity?… Or Perhaps Where is Creativity?

Posted in Articles

Many people have been talking about creativity, and creative business without ever really getting to the brass tacks of what this thing we call creativity actually is. But this is a very big question. So big it might be the wrong one. So maybe we take more bite sized chunks. One of which might be ‘where’ is creativity? This touches on a broader debate more fully discussed in Understanding Creative Business, by Jim Shorthose and Neil Maycroft, published by Gower.  What is Creativity, or Where